Our process

Accompanying text:

Thanks to our relationship with David Lasker Communications, we can provide written content to accompany your photography, including cutlines (captions), press release, full media kit or even an entire PR campaign.

 

Editorial insight. 

With decades of experience in working with editors and art directors at design publications, we know how to supply them with the right mix of wide shots, details, and vertical (mandatory for magazine covers) and horizontal images.

 

End-to-end responsibility:

We will take on the hassle of arranging a shoot so that clients don’t have to. We will secure permission from your project’s gatekeeper, whether it be the building official, curator, facility manager or economic-development officer. On the day of the shoot, we will strictly adhere to agreed-upon arrival and departure times and leave the space as we found it.

 

Lighting:

We bring lighting equipment to our shoots to ensure accurate reproduction of your space. Telltale signs of shooting only with available light include images that lack sparkle; washed-out, desaturated hues; random streaks of sunlight; and incongruous foreground shadows. Sunlight streaks are problematic because the eye always zooms to the brightest part of the picture regardless of the designer’s intent. Large shadows are bad because they lack detail that no amount of “brushing up” in Lightroom or Photoshop can compensate for when information is missing because the camera sensor never recorded it in the first place. Such images have a synthetic, fake, over-processed look evoking renderings.

 

Styling and staging:

We bring props and cleaning supplies when we photograph interiors to ensure the right balance between a bare-bones, empty-warehouse look and distracting clutter, and to provide subtle cues about scale and how the space is used.